Web Marketing Manager - 2011-Present

Victory Team Apparel - San Diego, CA

Planned and executed online marketing campaigns for sports apparel products. Directed application development, SEM, creative and partner relations. Increased online visibility seeing a corresponding increase in revenue by an average of 33%.

• Directed development of e-commerce and ERP systems
• Creative direction for all web and marketing initiatives
• Managed marketing and web technology budgets
• Reorganized resources for greater efficiency and profitability
• Reported on overall marketing growth and SEM efforts
• Managed major products and partner relationships, including Adobe Scene 7, Amazon, Channel Advisor and others

Web Marketing Manager - 2010-2011

Intuit Inc, - Contract - San Diego, CA

Owned the end to end experience for accountant tax software marketing on accountant.intuit.com. Managed content, design, development and QA for tax products. Conducted A/B testing based on analytical data and drove higher conversions through the development process. Increased conversions by more than 15% to move revenue from red to green. Directed a team of 20 professionals to complete projects on time and within budget.

• Managed designers, developers, copywriters and QA
• Project management and product development
• Strategy and tactical planning
• Plan thru execution management
• Developed A/B testing with thorough data mining
• Creative direction & usability planning

Director of Business Development - 2009-2010

Lynch Interactive, Carlsbad, CA

Managed marketing development, graphic design, business growth and partner relations for the advertising agency to increase sales for its clients. Clients included local companies and international companies such as Make-a-Wish Foundation and Carlsbad Chamber of Commerce.

• Managed multi-disciplinary team of designers, consultants and engineers
• Project management and product development
• System and web application planning
• Develop, manage and consult on SEM/PPC
• SEO planning, implementation, management and QA
• Creative direction & usability planning
• Graphic design with current design standards and trends
• Information Architecture

Web Director - 2006-2009

JP Communications Inc., San Marcos, CA

Directed all marketing and project management for vertical search engine development and a client base of over 1,000 advertisers. Increased sales opportunities for our firm as well as directed targeted traffic to our clients.

• Project management for design, development, SEM and editorial staff
• Lead project planning committee for group involvement in company development
• Created graphic, web and print design
• Strategiclly planned for increasing profit and production efficiently
• Managed all technology, hardware and software
• Partner relationships and development
• Maintained contact for all technology service providers

Leadership & Community Involvement

• Advisory Council - 2030 Project - Present
• Board of Directors - San Diego Jewish Federation – 2010-2011
• President -  San Diego Jewish Federation’s Young Adult Division – 2010-2011
• Vice President -  San Diego Jewish Federation’s Young Adult Division – 2009
• Board - San Diego Jewish Federation’s Young Adult Division – 2006 – 2009
• Youth Group Advisor for B’nai Brith Youth Organization  - 1998 – 2006

Awards & Acknowledgements

• Jewish Community and Leadership Recognition – 1998, 2000, 2006 – 2010
• Employee of the year: Libra USA - 2005 | JP Communications Inc – 2008
• Google Ad-Words Certified for managing corporate online marketing management – 2007
• Search Engine Marketing Professional Organization Certification – SEMPO Institute – 2008
• Board Member for SEMPO (Contributed to course work on “Search”) – 2008
• Guest Speaker for High Tech Marketing Association on Vertical Search and Web Marketing – 2008
• Authored coursework for Search Engine Marketing Professionals Organization – 2007

Computer & Software Skills

• Operating systems – Windows, Macintosh, Linux, Various Web OS, OS & Software Beta Tester
• Software -  MS Office, Project, Visio, Adobe Photoshop, Illustrator, Image Ready and Macromedia Dreamweaver
• Programming Languages – Working Knowledge of HTML, DHTML, XHTML, XML, JS, Perl, Java, PHP and ASP.net
• Databases/Web Servers – Working Knowledge of  MySQL, Apache, D3/Pick, LAMP, WAMP and Small Business Server 2003.
• Content Management Systems – Magento Commerce, Wordpress, Drupal, Basecamp, Joomla, Mambo Server, Interspire Email Marketing, and Relay